Begin
16
2016: Deep in thoughts
We took to studying the Mauritian market and its potential for growth. With 1.3 million inhabitants then, 800k of whom were connected, we had a set of data to help us define our market strategies and products’ functional specifications.
17
19
2017: The year it all started
We finally launched the project. That decisive year was focused on customer acquisition and the study of the local market’s use of digital tools, classified ads and marketing practices, swiftly gathering 200k users.
18
2018: Hard at work
Our passion for classified ads was confirmed. It was a momentum to revamp the second-hand market, leveraging on the social and economic impact of a project which was, by then, already advocated by our 400k users.
2019: Growing strong
With new members’ input in our team, we kept consolidating our reputation and visibility (620k users), while reaching and retaining our audience by promoting positive user experience and providing adaptive technology. In parallel, we have studied the African market, started developing other vertical markets, introduced a content strategy, and adopted a scalability strategy.
20
2020: The vision expands
We started launching other platforms (including Molakaz, Cardealerz and Dressme) while integrating such technologies as AI, Big Data, API and Infra, with a new milestone: 960,926 unique visitors by the year’s end. This crescendoed into formally shaping the Netlab holding, setting up its earnest projects and introducing monetisation, whilst identifying our requirements. The target is to implement them on other territories as well.
21
2021: Structuring our goals
Dedicated to spreading our national reach as the local market leader, we have formalised the acquisition methodology, have redesigned a full-fledged UI/UX experience on all our platforms, and are working on our B2B marketing strategies. Our target of 1 million unique users in 2021 has now been reached.
Begin
16
2016: Deep in thoughts
We took to studying the Mauritian market and its potential for growth. With 1.3 million inhabitants then, 800k of whom were connected, we had a set of data to help us define our market strategies and products’ functional specifications.
2020: The vision expands
We started launching other platforms (including Molakaz, Cardealerz and Dressme) while integrating such technologies as AI, Big Data, API and Infra, with a new milestone: 960,926 unique visitors by the year’s end. This crescendoed into formally shaping the Netlab holding, setting up its earnest projects and introducing monetisation, whilst identifying our requirements. The target is to implement them on other territories as well.
18
2018: Hard at work
Our passion for classified ads was confirmed. It was a momentum to revamp the second-hand market, leveraging on the social and economic impact of a project which was, by then, already advocated by our 400k users.
20
2021: Structuring our goals
Dedicated to spreading our national reach as the local market leader, we have formalised the acquisition methodology, have redesigned a full-fledged UI/UX experience on all our platforms, and are working on our B2B marketing strategies. Our target of 1 million unique users in 2021 has now been reached.
17
21
2017: The year it all started
We finally launched the project. That decisive year was focused on customer acquisition and the study of the local market’s use of digital tools, classified ads and marketing practices, swiftly gathering 200k users.
19
2019: Growing strong
With new members’ input in our team, we kept consolidating our reputation and visibility (620k users), while reaching and retaining our audience by promoting positive user experience and providing adaptive technology. In parallel, we have studied the African market, started developing other vertical markets, introduced a content strategy, and adopted a scalability strategy.